Maruti Suzuki: Launches Ritz Elate- Limited Edition Variant

In order to push the sales, introducing the Limited Edition automobiles has been the strategy of Automobile manufacturers this year. Mercedes-Benz- Limited Edition A-Class and Limited Edition B- Class, Toyota Etios Xclusive and Etios Cross Xclusive Edition and even Piaggio has used this strategy in Vespa Limited Edition recently. The tag of Limited Edition itself, makes the buyer feel that he owns a special vehicle of same model. At the same time, people do not mind paying extra for Limited Edition vehicles because of the company fitted extras (accessories, graphics) and the Limited Edition tag.

Ritz Elate Limited Edition

Steadily following the footsteps, the Indian Automobile Giant- Maruti Suzuki has also announced the launch of its Limited Edition variants of ‘Ritz’. This Limited Edition Ritz is called ‘Ritz Elate’ and will be available in only mid-level VXI and VDI variants. When it comes to sales, Ritz hasn’t been doing as good as other models of Maruti Suzuki. So far, the strategy of giving discount on Ritz has been covering up the sales target; however, looking at more than 30% of rise in the overall sales of the company as compared to last June, lead to eruption of this formula at this point of time.

Ritz Elate Interior

New Ritz Elate petrol is powered by the same 1.2-litre K-series engine which produces 85bhp and 113Nm of torque whereas the Diesel variant is powered by 1.3-litre DDiS engine. Looking inside the cabin, like other Limited Edition cars, even ‘Ritz Elate’ gets some cosmetic changes. Ritz Elate comes with new seat covers with a dash of orange, matching floor mats and steering wheel cover, new bag body graphics and door visors. Its new 2-DIN music system is fitted with a Bluetooth stereo kit. 

There are minor tweaks in the outer graphics, and now Ritz Elate comes equipped with reverse parking sensor for extra safety. It sounds like a very good deal as these Limited Edition variants will cost just Rs. 20,000- 25,000 extra than older Ritz. And like Vanilla ice cream on brownie, Maruti Suzuki is also offering a discount of up to ₹65,000 on purchase of Ritz in the country.