Six Suzuki motorcycles & scooters in India by 2017
Suzuki Motors, a Japanese multinational corporation is planning to gain a bigger market share in Indian Motorcycle market. Even after spending eight years, Suzuki Motorcycle India Ltd has been able to gain only 1% share in the Bike segment and 11% share in the scooter segment.
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| Suzuki Hayabusa |
In order to expand its business, Suzuki Motorcycle India has decided to adopt a strategy similar to Maruti Suzuki that is providing multiple offerings and creating sub-segments. Maruti Suzuki has been topping the charts in India for pretty long time now because they realised the importance of offering low-value and high-value cars in same category. Be it the beginner level, Alto 800 and Alto K10 and then hatchbacks Celerio, Elstilo Zen, Wagon R, Ritz, Swift or passenger carriers Omni and Eeco, Maruti Suzuki has managed to sell everything.
By 2016-17, Suzuki Motorcycles plans to double the sales of its bike and motorcycles segment both. As per the plan, Suzuki will increase its number of dealerships and service outlets from 600 at present to 3,000 and increase the number of offerings in its portfolio from six India-made scooters and motorcycles to 12 home grown products in addition to CKD and CBU products imported from Japan. It is expected that Suzuki will also join Japanese rivals Honda, Yamaha and Kawasaki on the Moto GP race track and also launch some motorcycles in India soon.
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