The unlimited demand of smartphones in the Indian market is the reason behind the eruption of new brands in the last few years. Maxx Mobile launched its Maxx GenxDroid7 AX356 few weeks earlier and today it announced eight feature phones and nine smartphones in India in few weeks. The company is targeting six folds revenue growth in 2015.
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| Obi Mobile Logo |
Obi Mobile- Another brand of smartphones which took birth today with a launch of its debut smartphone ‘Octopus S520’ at a price of Rs 11990 in India. Launching a smartphone brand in this overcrowded smartphone Indian market is not something new; however, the most interesting fact about Obi Mobile is tag of Ex-Apple CEO John Sculley and Micromax's former division head - Ajay Sharma, becoming Obi’s new CEO. Now that sounds like big news and definitely sets up lot of expectation from the company’s products as well. Obi Mobile is headquartered in Gurgaon, and will be promoted by Inflexionpoint.
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| Obi Octopus S520 |
‘Octopus S520’ sports a 5-inch HD IPS touch screen with a resolution of 1280 X 720 pixels. The phone looks pretty slim from the sides with 8.4 mm thickness and the aluminium back cover. On the rear side it has 8.0 megapixel with 4x zoom and in the front there is a 2.0 megapixel HDR camera. On the inside, it runs on Android KitKat 4.4.2 Operating System which is supported by 1.7 GHz Octa Core MediaTek MT6592 processor coupled with 1GB RAM. It’s a dual sim phone which comes with a removable 1800 mAh Lithium Ion battery.
The internal 8GB internal memory is expandable up to 32 GB via Micro SD card. Octopus S520 has all the basic connectivity options like Bluetooth 4.0, USB 2.0, Wi-Fi- IEEE 802.11 b/g/n and 3.5 mm audio earphone jack.
Powered by Octa-core processor, Octopus S520 will be competing with Panasonic P81 and Gionee Elife E7 mini. Like Motorola’s exclusive selling partner Flipkart, Obi’s official selling partner will be Snapdeal. Octopus S520 is now exclusively available on snapdeal at a price tag of Rs. 11,990 in India.
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