Originated in India, almost ten years old, Maxx Mobile has decided to take a bold step of adding eight feature phones and nine smartphones in India in few weeks. The main focus behind these launches will be to capture a bigger market share in budget smartphones market.
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Maxx Mobile is targeting to keep these phones in between the range of Rs. 2000 to Rs.6000. And not kidding, Maxx is planning to launch a smartphone starting from Rs. 2000. With this bold move, the company is aiming to grow its revenue from Rs. 600 crore to Rs. 3,600 crore in a year.
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Recently, Maxx mobile added a budget Android smartphone- the Maxx GenxDroid7 AX356 - at Rs. 3,696 to the Indian smartphone market. Maxx Mobile is not a very popular name in the Android phone market; however the launch of Maxx GenxDroid7 AX356 might give it a boost. You can buy the Maxx phones via mobile retail shops across the nation and also on shopping websites. In near future Maxx is also planning to sell the handsets exclusively with specific shopping websites like Flipkart and Amazon.
He started from joining his father's business of selling the cellphone accessories in his teenage, and later he setup his own cellphone battery manufacturing unit and so on moved upto mobile phone manufacturing. Managing Director Ajay Agarwal is very confident about this bold step to take his company completely to the next level. Let see, how far does his strategy takes Maxx Mobile company in this crowded smartphone market.
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